Initiatives
To promote brand advocacy, Rethink enabled consumer interaction with Yak-Pak’s urban bag products. Consumers at Rethink events have had the ability to understand the features of the Yak-Pak brand as well as win exclusive gear for participation in onsite events.Results
- Increase brand awareness via independent music
- Exposed Yak-Pak to thousands of music lovers
- Distributed hundreds of urban bags on stage during showcases
