The Smashing Magazine, which happens to be one of my favorite design/development blogs, was generous to provide a free sample chapter from their upcoming Smashing Book #3. Having read and marked up the first two Smashing books, my ears and eyes are open to whatever they churn out.
This article/chapter speaks to redesigning and creating interactive experiences with the persona of the target in mind and focusing on ‘the who we are and what is our message.’ The consumer insight and the refinement of the persona(s) during the development process is ever critical as technology has enabled fantastic abilities to represent brands, thoughts and ideas on the web. Understanding the user of the site is essential for developing the framework to interact with the user in memorable ways.
Take a read, and then ask yourself how your website aligns with who you are and what you want your message to be…
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