To build brand awareness, Rethink has driven caravans of U-Haul trucks and vans from New York City to Austin, TX with stops in Philadelphia, Columbus, Cincinnati, Nashville, New Orleans, and Dallas. The U-Haul brand was prominently displayed in front of thousands of influential media bloggers and music enthusiasts. U-Haul’s presence at national music festivals such as South by Southwest and Midpoint Music Festival has positioned their products as viable solutions for touring artists.
