We create and execute engaging, compelling and unforgettable brand experiences that educate consumers, prosper loyalty and make brands thrive. By leading brands closer to consumers we craft emotional experiences that drive conversations.
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Promotional Tours
Rethink’s roots are with independent musicians, thus we love life on the road. We continue our touring passion by bring the most exciting and innovative promotional tours to spread the word and increase awareness for brands and products. Let us know your objectives and we can create a targeted tour to reach those goals.
Clients: U-Haul, Red Roof Inns, Virgin Atlantic Airlines, Spaten, Yak Pak, Bob Tulipan
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Event Design and Production
Our meticulously planned and flawlessly executed events are designed to engage consumers and provoke thought and conversation pertaining to your brand. We specialize in crafting memorable experiences across the US and abroad ranging from established festivals, multi-city and international tours and custom designed one-offs.
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Interested in one of our established events? Below is a list of events our clients love to piggyback on year after year…
CMJ Music Festival
Clients: Yak Pak, Spaten, Absolut, JTI
About the festival:Over five nonstop days and nights, the world’s most important platform for the discovery of new music, CMJ Music Marathon & Film Festival, invades New York City with over 1,300 artist performances and dozens of cutting-edge films.
CMJ fills more than 80 of the city’s greatest venues, nightclubs and theaters with over 120,000 fans, music industry professionals, college radio tastemakers, bloggers, press, filmmakers and musicians.
Attendees have access to over 70 panels, seminars, Q&As, nighttime parties, meet and greets, mixers, film premieres, special events and exclusive areas like the Exhibitors’ Loft and Artist Lounge.
SXSW Music Festival
We have hosted multiple music showcases at SXSW and found that the key to massive attendance at SXSW is to book a large portion of local Austin artists in addition to the “buzz” regional acts… never turn your back on the local crowd. SXSW has a very focused target demographic consisting almost entirely of Independent Musicians and the music industry tastemaker.
Clients: U-Haul, Red Roof Inns, Yak Pak, Spaten, Cocaine Energy, Bob Tulipan.
About the festival:
SXSW Music is one of the largest music festivals in the United States, with more than 2,000 performers playing in more than 90 venues around downtown Austin over four days, in March. Though it is an industry-based event, SXSW Music links locally with events such as the annual Austin Music Awards show and Heart of Texas Rock Fest. SXSW Music also offers free musical samples of featured artists at each festival. The number of songs has grown from 775 MP3 tracks in 2005 to 1,267 in 2009.
Similarly, SXSW Interactive has attracted a strong following among web creators and entrepreneurs. Its focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies. According to festival co-organizer Louis Black, SXSW Interactive “has probably been the biggest of its kind in the world” since 2007.
The music event has grown from 700 registrants in 1987 to nearly 12,000 registrants. SXSW Film and SXSW Interactive events have grown every year, most recently bringing around 15,000 to 20,000 registrants to Austin every March
Midpoint Music Festival
About the festival:
Cincinnati’s MidPoint Music Festival has developed a reputation as the place to find the next big thing. Many of last year’s performers made year-end lists for Best Album or Best New Artist in major music publications such as Spin, Fader, Pitchfork, NME, Filter and Rolling Stone.
The list of recent MPMF performers includes Best Coast, Phantogram, Surfer Blood, Caribou, A Place to Bury Strangers, Holy F*ck, Fang Island, +/-, Colour Revolt, Cults, Candy Claws, Brighton MA, Drink Up Buttercup, The Strange Boys, Felice Brothers, Javelin, Heartless Bastards, The Do, Chairlift, Micachu and the Shapes, Sarah Borges, Bob Pollard, Wussy and Buffalo Killers.
Attendance has grown along with the buzz, jumping from 13,500 in 2008 to 20,000 last year. Sales of three-day MPMF wristbands were up significantly last year, and overall box office receipts have increased 27 percent since 2008.
As for the buzz, the MPMF.com web site received 361,000 page views Feb. 1-Oct. 1, 2010, an increase of 37 percent over the same period the year before. The site had 169,000 page views in September 2010 alone.
Northside Music Festival
Bushwick Walkabout Festival
Our music branch, RethinkPopMusic, coproduces the Bushwick Walkabout Festival with Birddog Productions and it’s the true definition of DIY (Do It Yourself). This event in its first year drew massive critical acclaim from the media and performers alike due to it’s cheap ticket prices, drink incentives and brilliant lineup. The Bushwick Walkabout Festival gives our clients intimate access to the Independent Musician and mass consumer in attendance.
Clients: Reyka, Yak Pak, Staropramen
Guerrilla Marketing
We love trying new tactics to educate and draw consumers to your brand.
Talent Buying
We find it is imperative to book exceptional talent in order to have a successful event. Our affiliate agency RethinkPopMusic has had its ear to the ground for over three years and handles all booking for The Rethink Agency events. RethinkPopMusic can say it has provided opportunties for artists such as Mumford and Sons, Passion Pit, White Rabbits, Freelance Whales, Hank and Cupcakes, The Static Jacks, Fort Lean, Devin Therriault and numerous others before becoming household names.
Sponsorship Evaluation
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